The power of social media! Whilst many of us are accustomed to popping a few sprigs of rosemary into our roast dinner, what about rosemary oil & your hair? Searches for rosemary oil have skyrocketed 135% in the UK after TikTok stars share benefits and results on their hair after 6 weeks.
Essential oils have been used throughout history for a range of benefits. From improving sleep and relaxation, to skin and hair care, they’re a natural product with a lot of power! Recently, searches for ‘rosemary oil’ have also gained interest across the globe, with an increase in worldwide searches of 331% over the past five years.
The interest in rosemary oil alongside the hashtag #hairtok has racked up an astonishing number of views. The hashtag #rosemaryoil has totalled 1.3 billion views, alongside #rosemaryoilforhairgrowth reaching 212.3 million views, proving the curiosity of TikTok users in the oil.
So, what does rosemary oil do for your hair?
The oil stimulates and promotes hair growth, soothes against dandruff, and supports circulation*; it’s thought that this boost to circulation could be what helps to add shine and a healthy glow to the hair after a more extended period of regular use.
Beyond the positive effects on your locks, rosemary oil has a range of benefits including boosting concentrations and improving your mood**.
The beauty influencers on TikTok recommend using rosemary oil as part of your hair care routine, not to expect results after the first few uses and sticking with it as you could see incredible differences in your hair’s health even after six weeks.
The interest in tutorials has also skyrocketed on Google, with searches for ‘how to use rosemary oil in hair’ increasing 547% over the past year in the United Kingdom.
How often should you use rosemary oil in your hair?
It is recommended if you have thinner, lighter and easily damaged hair, you should use the oil once a week as a treatment. If dandruff is what you want to battle, then use a few drops of rosemary oil alongside gentler oils such as coconut, caster or jojoba oil; it can be used up to four times a week for shorter periods of time.
Mixing rosemary oil with lighter oils such as these will help dilute the rosemary oil’s strength and work to soothe and nurture the hair while using the natural oils.
You can also add a few drops of rosemary oil (after diluting it with one of the above carrier oils) to your shampoo or conditioner and use as normal. Make sure to thoroughly rinse your hair out well.
There are also a lot of rosemary oil infused products on the market, so if concocting your own solution isn’t for you, why not give a pre-made product a try!
Note: if you experience any irritation, stop using the product immediately. If you’re pregnant or breastfeeding, you should get confirmation from your doctor as to whether it is safe for you to use.
If you want to up your haircare routine and give your locks the best chance of looking gorgeous for longer, the first thing to do is figure out your hair type and your hair needs.
Experts suggest getting regular haircuts every eight to twelve weeks, but the next time you visit your salon, ask for some advice on what they think your hair really needs. If your hair is dull and lifeless, it is important to understand what products to use and how to use them; the same as if your hair is thin and weak, an expert should help you gain the answers to all your questions.
Searches for ‘healthy hair mask’ have increased by 575% over the past month in the United Kingdom alone, proving the desperate urge to seek the healthiest products and treatment for improving routines.
Not only are nourishing hair masks gaining interest online, but searches for how to achieve heatless curls to avoid heat damage have also risen tremendously worldwide, with searches for ‘heatless curls’ increasing by 274% worldwide.
William Zeqiri, founder and CEO of beauty and wellness marketplace Fresha, commented on the findings:
“The power of social media, especially TikTok, allows influencers worldwide to share their experiences and knowledge with those who might want to know more about a particular beauty topic but don’t know quite where to start.
These findings are a definite eye-opener to see just how much exposure TikTok can offer to such a simple and accessible substance like rosemary oil and proves just how many people are interested in natural remedies of haircare which are fun and easily manageable, even if you are a regular salon visitor.”
Sources:
*https://www.hollandandbarrett.com/the-health-hub/natural-beauty/aromatherapy/rosemary-oil-uses-and-benefits/
**https://www.newdirectionsaromatics.com/blog/products/all-about-rosemary-oil.html
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